Giancarlo Mecarelli's photos have always had a playful aspect to them. Starting in the Nineties, his most well-known series, for example, were based on the unusual pairing of objects and accessories which, worn by or placed next to the models in his photos, gave rise to direct, stylized and highly creative images. Realizing them required a high level of precision in creating and managing the photographic set, including the background and lighting, because in that period everything was done using analog technology.
This tremendous ability to synthesize and capture unusual or hidden connections within reality is a natural gift. It is "fantasy", it is the idea that is born inside us, it is the newness of a sensation. But it is also certainly a skill that is learned, perfected and constantly bears the test of reality.
Giancarlo Mecarelli began work as an illustrator and later as art director in large advertising agencies such as McCann Erickson, Masius, Young & Rubican and J.W.T. His introduction to photography occurred within this environment, a creative hotbed oriented towards communication and solidly anchored within the marketplace. Why not try to create his own images, Mecarelli asked himself. So, he opened his own photography studio, first in Rio in Brazil, then in Barcelona, Spain and later in Milan.
Formal rigor, invention, implicit messages, meticulous planning-these are the elements that have characterized his work for the last twenty years, much of it done on commission, but with other works created to develop specific themes almost as if intuiting the future needs of his clients.

© Giancarlo Mecarelli