The International Festival of Fashion Photography takes place in Cannes for its eighth consecutive edition.
in the streets of Cannes, through 15 August 2010
at the Palm Beach Casino, through 25 August 2010


Monumental pictures are exhibited in the town: in the Croisette in Cannes, as in the heart of the neighbouring palm grove, the Port Canto rose garden where is presented, as each year, the Festival guest of honour’s work as well as an exhibition of his/her large format printings.
This year, the International Festival of Fashion Photography is pleased to invite the great fashion photographer Jacques Olivar whose graceful work indicates a great personality.
In the meantime, the Palm Beach Casino, main partner of this event, hosts on its cymas the 2010 selection of contemporary photography creation. Ninety fashion photographers from different backgrounds present their creations on 1 m x 1.50 m printings. On the terrace of the Palm Beach Casino, a selection of 32 photographs among Jacques Olivar’s work shows the great strength of his pictures, printed on 3 m x 3 m sheets and put on spotlighted structures, so that the exhibition can be seen day and night.
Fashion photography, freeing itself from the pages of the magazines for the monumental open-air exhibition gallery, fully blossoms and asserts itself as the real creation of an artist and of desire, whether seductive or provocative, from the viewpoint of the walkers, the professionals, or the fashion and art photography amateurs.