Celebrating the best in photography and the tenth anniversary of the competition, Hasselblad has announced the 11 recipients of the Masters Award.
A distinguished and diverse panel of international judges representing different sectors of the photo industry selected the winning images. As always, the decision-making process was challenging due to the high volume and high quality of submissions, but jury members approached their task with enthusiasm and great interest, acknowledging the importance of the Masters awards program.

The 2012 Hasselblad Masters Awards winners, featured in the January issue of VICTOR online, are:
Architectural: Frank Meyl, Germany
Editorial: Jon Lowenstein, USA
Fashion/Beauty: Wai Kuen Eric Wong, Hong Kong
Fine Art: Christian Tagliavini, Switzerland
General: Ken Hermann, Denmark
Landscapes/Nature: Tom D. Jones, Belgium
Portrait: Denis Rouvre, France
Products: Joe Felzman, USA
Up & Coming: Vicente Ansola, Spain
Wedding/Social: Milosz Wozaczynski, Poland
Wildlife: Lucas Pupo, Brazil

Winners will be given access to an H4D, lenses and Phocus software for this year’s project, creating a series of images based on their individual interpretations of the theme “evoke”.
The public will have to wait until photokina in September when the final work is presented in a special exhibition to see the end results of this creative exercise. As part of the Masters Awards, winners will also have their images published in the third annual commemorative Masters book: Masters Vol. 3 – EVOKE, which will also be presented at photokina. Hasselblad and the winning images will travel near and far—from Los Angeles and New York to Berlin, Tokyo, Beijing, Mumbai, Moscow and São Paulo and points in between—to share some of the best images of the competition with the rest of the world.

To find out more about the new Masters 2012 and their winning images, visit VICTOR online

Photo credit: © Christian Tagliavini, Master 2012, Fine Art